Properties
Learn More matter of fact: Properties
Brightening
Improves the appearance of skin discolorations and dullness.
Anti-Wrinkle
Improves the appearance of fine lines and wrinkles.
Antioxidant Defense
Helps defend against daily environmental stressors.
Barrier Support
Supports a healthy skin barrier with gentle hydration, strengthening the skin’s natural defenses.
What people are saying
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Ingredients spotlight
Ascorbic Acid
The biologically active form of Vitamin C brightens the appearance of skin discolorations, minimizes the appearance of fine lines and wrinkles, and provides antioxidant support.
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Ferulic acid
Helps to stabilize Ascorbic Acid and provide additional antioxidant support for skin exposed to the sun.
Pinus Pinaster Bark Complex
Helps support Ascorbic Acid’s potency while delivering additional antioxidant support for skin exposed to pollution.
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Panthenol
Also known as Pro-Vitamin B5. Provides gentle, deep hydration.
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Cholesterol / Lanosterol Esters
A lipid-rich complex that moisturizes, conditions, and helps support the skin’s natural moisture barrier.
Glycyrrhetinic Acid
Purified extract of Licorice Root that provides gentle and soothing antioxidant support.
Clinically backed Results
Ascorbic Acid 20 Study
Ascorbic Acid + Minimalist Study
Before
After
94%
of users agreed that ...
After 6 weeks of use:
- “Skin tone was visibly brighter”
- “The overall appearance of skin was visibly improved”
88%
of users agreed that ...
After 6 weeks of use:
- “Radiance and clarity of skin was visibly increased”
After 12 weeks of use:
- “Lines and wrinkles were less visible”
- “Skin looked more youthful and healthy”
Ascorbic Acid 20 Brightening C Serum, applied twice daily, has been shown in a 12-week double-blinded, randomized, and placebo-controlled clinical study of 35 female subjects (ages 20 to 60) to visibly improve the brightness of skin tone and appearance of discolorations as measured by both clinician grading and instrumentation.
Before
After
100%
of users agreed that ...
After 14 days of use:
- “Skin tone was visibly brighter”
- “Skin looked more youthful and healthy”
After 1 month of use:
- “Brown spots appeared lighter”
- “Skin elasticity was visibly improved”
After 2 months of use:
- “Skin radiance and clarity was visibly increased”
After 3 months of use:
- “Lines and wrinkles were less visible”
A regimen consisting of Ascorbic Acid 20 Brightening C Serum, applied once daily, and Minimalist Hydrating Cream, applied twice daily, has been shown in a 12-week clinical study of 29 female subjects (ages 47 to 59 with light to dark skin tones) to significantly improve the appearance of hyperpigmentation, fine lines and wrinkles, and skin firmness as measured by both clinician grading and instrumentation.
How to Use
Vitamin C Newbie
Vitamin C Veteran
Instructions & Tips
Vitamin C Newbie? No problem!
Buffer Method for newbies and sensitive skin types
Step 1
First, apply Minimalist Hydrating Cream
Step 2
Then apply just 1/2 pump of Ascorbic Acid 20 over that
Step 3
Use once daily, 2-3x a week to start before ramping up the frequency
Instructions & Tips
Vitamin C Regular? You’ll Love this
Regular Application for Vitamin C Veterans
Step 1
Gently apply 1/2 to 1 pump of Ascorbic Acid 20 to freshly washed, slightly damp skin
Step 2
Next apply Minimalist Hydrating Cream
Step 3
Can be used once daily, up to 7x times per week
MATTER OF FACT VITAMIN C 2.0
Using our patent pending technology, we are able to dissolve high concentrations of Ascorbic Acid in waterless systems.
- Stable
- Potent
- Silky smooth texture
WATER-CONTAINING SOLUTIONS
These formulas are potent and smooth, but often degrade more quickly than users would like.
- Stable
- Potent
- Silky smooth texture
WATERLESS SUSPENSIONS
Because of the lack of water, these formulas are stable; however, because the Vitamin C crystals are not dissolved, they tend to feel sandy or gritty, and can ball up when used with other products.
- Stable
- Potent
- Silky smooth texture
OTHER WATERLESS SOLUTIONS
These formulas are stable and smooth, but are unable to deliver higher concentrations of Ascorbic Acid (15%+).
- Stable
- Potent
- Silky smooth texture
