MAXIMALIST AGE-DEFYING MOISTURIZER
4% Peptide & Hyaluronic Acid Blend
with Niacinamide, Hexylresorcinol & Bakuchiol
Our revolutionary, patent-pending Actisolv™ technologies allow us to combine, dissolve, and stabilize active ingredients (like Vitamin C, Azelaic Acid, and Retinol) at optimal concentrations targeting multiple concerns, from various angles, all in one step while providing a beautiful application and remaining sensitive-skin friendly.
Our clinical commitment gives us a comprehensive understanding of the results our skin care products can provide. Unretouched photos taken in standardized lighting by VISIA-CR in an independent, third-party testing facility.
Like most people with a deep interest in skincare, mine started with trying to fix my own skin issues. I was quickly met with what felt like an ocean of products and mixed messages. Did skincare have to be so difficult to navigate?
My personal struggles first led me to the library, and then to the lab in an effort not only to learn how to care for my own skin, but to develop products that I could share with everyone.
MATTER OF FACT is a reflection of the truths that I learned on my skincare journey. With those truths, we hope to help you on yours too. With us, you will always get thoughtfully formulated, research-backed products and straightforward product information. Some might call that being honest to a fault. We call it being MATTER OF FACT.
PAUL BAEK
Founder + Formulator