A TRULY NEW TECHNOLOGY

Vitamin c 2.0

Ascorbic Acid is an extraordinary skin care ingredient. It is also notoriously unstable. It breaks down and becomes inactive when exposed to oxygen or sunlight. This instability factor has presented major challenges to creating a potent, stable, and cosmetically elegant formula. 


Our patent-pending waterless solution utilizes a novel combination of skin-compatible ingredients that are able to dissolve a high concentration of Ascorbic Acid without destabilizing it. MATTER OF FACT Ascorbic Acid 20 Brightening C Serum is the first of its kind: A completely transparent, sophisticated, fluid formula that delivers a stable and solubilized 20% concentration of Ascorbic Acid to the skin.

WHY OUR WATERLESS SOLUTION IS A GAME CHANGER

Due to the absence of water, our formula is extremely stable. While other solubilized Vitamin C serums undergo significant degradation of Ascorbic Acid within just a few months, Ascorbic Acid 20 Brightening C Serum not only remains stable, but retains over 94% stability even after 16 months. This amount of Ascorbic Acid breakdown happens in other serums at approximately month 2—and that’s in an unopened container, before it ever gets into your hands!

Our formula contains a 20% concentration of Ascorbic Acid, and boosts the antioxidant power with Ferulic Acid and Pinus Pinaster Bark Extract. These ingredients work synergistically with Vitamin C to further stabilize it and increase its antioxidant benefits.

The fluid texture of our Vitamin C serum is easy to use. It is completely smooth on application, not grainy or sandy, and it won’t ball up when you apply moisturizer or makeup on top. You’ll also notice that our serum doesn't have as strong of an odor as some other Vitamin C products (most describe ours as smelling mildly of pine).

Ascorbic Acid 20 Brightening C Serum, alone and in combination with Minimalist Hydrating Cream, has been shown in independent, 12-week clinical studies to significantly improve the appearance of skin tone evenness, discolorations, and wrinkling as measured by both clinician grading and instrumentation.

WHAT MAKES OUR FORMULA DIFFERENT?

Up until now there were three ways of delivering Ascorbic Acid to the skin. Each one works, but each has limitations.

01.

matter of facT VITAMIN C 2.0

stable:
potent:
easy to use:

Using our patent pending technology, we are able to dissolve high concentrations of Ascorbic Acid in waterless systems. benefits:

  • A truly stabilized serum, with superb shelf-life
  • High potency with a 20% concentration of Ascorbic Acid
  • Smooth, non-gritty, liquid texture for ease of use

02.

Water-Containing Solutions

stable:
potent:
easy to use:

Water is used as one of the main solvents to dissolve high concentrations of Ascorbic Acid. This method often uses additional antioxidants to slow down oxidation to a degree. the catch: These formulas are potent and smooth, but often degrade more quickly than users would like.

03.

Waterless suspensions

stable:
potent:
easy to use:

Instead of dissolving Ascorbic Acid crystals, they are milled into a powder and suspended in a water-free oil and/or silicone base.

the catch: Because of the lack of water, these formulas are stable; however, because the Vitamin C crystals are not dissolved, they tend to feel sandy or gritty, and can ball up when used with other products.

04.

Other Waterless Solutions

stable:
potent:
easy to use:

Non-water solvents are used to dissolve lower concentrations of Ascorbic Acid (12% and below). the catch: These formulas are stable and smooth, but are unable to deliver higher concentrations of Ascorbic Acid (15%+).

01.

matter of facT VITAMIN C 2.0

stable:
potent:
easy to use:

Using our patent pending technology, we are able to dissolve high concentrations of Ascorbic Acid in waterless systems. benefits:

  • A truly stabilized serum, with superb shelf-life
  • High potency with a 20% concentration of Ascorbic Acid
  • Smooth, non-gritty, liquid texture for ease of use

02.

Water-Containing Solutions

stable:
potent:
easy to use:

Water is used as one of the main solvents to dissolve high concentrations of Ascorbic Acid. This method often uses additional antioxidants to slow down oxidation to a degree. the catch: These formulas are potent and smooth, but often degrade more quickly than users would like.

03.

Waterless suspensions

stable:
potent:
easy to use:

Instead of dissolving Ascorbic Acid crystals, they are milled into a powder and suspended in a water-free oil and/or silicone base.

the catch: Because of the lack of water, these formulas are stable; however, because the Vitamin C crystals are not dissolved, they tend to feel sandy or gritty, and can ball up when used with other products.

04.

Other Waterless Solutions

stable:
potent:
easy to use:

Non-water solvents are used to dissolve lower concentrations of Ascorbic Acid (12% and below). the catch: These formulas are stable and smooth, but are unable to deliver higher concentrations of Ascorbic Acid (15%+).

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