A TRULY NEW TECHNOLOGY
Vitamin c 2.0
Ascorbic Acid is an extraordinary skin care ingredient. It is also notoriously unstable. It breaks down and becomes inactive when exposed to water, air and light. This instability factor has presented major challenges to creating a potent, stable, and cosmetically elegant formula.
Our patent-pending waterless solution utilizes a novel combination of skin-compatible ingredients that are able to dissolve a high concentration of Ascorbic Acid without the use of water, and stored in opaque packaging designed to limit exposure to air. MATTER OF FACT Ascorbic Acid 20 Brightening C Serum is the first of its kind: a waterless yet completely smooth, fluid formula that delivers a potent 20% concentration of Ascorbic Acid to the skin.
WHY OUR WATERLESS SOLUTION IS A GAME CHANGER
While Vitamin C is known to be fragile and prone to significant degradation especially in the presence of water, Ascorbic Acid 20 Brightening C Serum is able to retain excellent stability due to its waterless delivery system. Independent testing has demonstrated that our formula retains approximately 94% stability even after 16 months, and we print the two year expiration date right on the bottle. This means you can enjoy your Vitamin C Serum without feeling rushed, and enjoying potency from first to last drop!
Our formula contains a 20% concentration of pure Vitamin C, also known as Ascorbic Acid and L-Ascorbic Acid. We boosted the antioxidant power with Ferulic Acid and Pinus Pinaster Bark Extract. These ingredients work synergistically with Vitamin C to further stabilize it and increase its antioxidant benefits.
The fluid texture of our Vitamin C serum is easy to use. It is completely smooth on application, not grainy or sandy, and is unlikely to ball up when you apply moisturizer or makeup on top. You’ll also notice that our serum doesn't have the strong odor that many associate with pure Vitamin C (most describe ours as smelling mildly of pine).
Ascorbic Acid 20 Brightening C Serum, alone and in combination with Minimalist Hydrating Cream, has been shown in independent, 12-week clinical studies to significantly improve the appearance of skin tone evenness, discolorations, and wrinkling as measured by both expert grading and instrumentation.
WHAT MAKES OUR FORMULA DIFFERENT?
Up until now there were three ways of delivering Ascorbic Acid to the skin. Each one works, but each has limitations.
01.
MATTER OF FACT VITAMIN C 2.0
Using our patent pending technology, we are able to dissolve high concentrations of Ascorbic Acid in waterless systems. benefits:
- A truly stabilized serum, with superb shelf-life
- High potency with a 20% concentration of Ascorbic Acid
- Smooth, non-gritty, liquid texture for ease of use
02.
Water-Containing Solutions
Water is used as one of the main solvents to dissolve high concentrations of Ascorbic Acid. This method often uses additional antioxidants to slow down oxidation. the catch: These formulas are potent and smooth, but often degrade more quickly than users would like.
03.
Waterless suspensions
Instead of dissolving Ascorbic Acid crystals, they are milled into a powder and suspended in a water-free oil and/or silicone base.
the catch: Because of the lack of water, these formulas are stable; however, because the Vitamin C crystals are not dissolved, they tend to feel sandy or gritty, and can ball up when used with other products.
04.
Other Waterless Solutions
Non-water solvents are used to dissolve lower concentrations of Ascorbic Acid (12% and below). the catch: These formulas are stable and smooth, but are unable to deliver higher concentrations of Ascorbic Acid (15%+).
