let’s shop.

show me everything
BRIGHTENING + FIRMING SERUM

BRIGHTENING + FIRMING SERUM

20% L-Ascorbic Acid
with Ferulic Acid & Maritime Pine

MINIMALIST HYDRATING MOISTURIZER

MINIMALIST HYDRATING MOISTURIZER

5% Pro-Vitamin B5
Liquid Crystal Lipids & Centella Asiatica

WRINKLE + TEXTURE CONCENTRATE and MINIMALIST HYDRATING MOISTURIZER travel-size on golden surface with ribbon

ULTIMATE AGE-DEFYING DUO ($122 value)

Wrinkle + Texture Concentrate
Minimalist Hydrating Moisturizer

$98 $122
MATTER OF FACT SKINCARE BRIGHTENING AND FIRMING SERUM AND MINIMALIST HYDRATING MOISTURIZER

BRIGHTEN + HYDRATE BUNDLE ($160 value)

Brightening + Firming Serum
Minimalist Hydrating Moisturizer

$128 $160
RESURFACING + HYDRATING SERUM travel size and MINIMALIST HYDRATING MOISTURIZER travel size on gold background with ribbon

CLARIFY + HYDRATE TRAVEL DUO ($74 value)

Resurfacing + Hydrating Serum
Minimalist Hydrating Moisturizer

$58 $74
MATTER OF FACT SKINCARE WRINKLE AND TEXTURE CONCENTRATE full-size product 30mL

WRINKLE + TEXTURE CONCENTRATE

0.2% Encapsulated Retinol
L-Ascorbic Acid, Azelaic Acid & Bakuchiol

30mL - $98
RESURFACING + HYDRATING SERUM

RESURFACING + HYDRATING SERUM

13.5% Multi-Acid Blend
with Niacinamide & Galactoarabinan

BRIGHTENING + FIRMING SERUM travel size and BARRIER + ANTIOXIDANT TREATMENT travel size on gold background with ribbon

BRIGHTEN + BARRIER TRAVEL DUO ($90 value)

Brightening + Firming Serum
Barrier + Antioxidant Treatment

$68 $90
BARRIER + ANTIOXIDANT TREATMENT

BARRIER + ANTIOXIDANT TREATMENT

20% Liquid Crystal Lipids
with Bakuchiol & Turmeric Root

active ingredients just got more effective.

ActisolvTM

Our revolutionary, patent-pending Actisolv™ technologies allow us to combine, dissolve, and stabilize active ingredients (like Vitamin C, Azelaic Acid, and Retinol) at optimal concentrations targeting multiple concerns, from various angles, all in one step while providing a beautiful application and remaining sensitive-skin friendly.

go deeper

results you can see.

Our clinical commitment gives us a comprehensive understanding of the results our skin care products can provide. Unretouched photos taken in standardized lighting by VISIA-CR in an independent, third-party testing facility.

94 % of users agreed

that skin texture was visibly smoother after 4 weeks

View Product
Image of MATTER OF FACT RESURFACING AND HYDRATING SERUM vessel on white background

RESURFACING +
HYDRATING SERUM

View Product
Close up of face before using product before.
Close up of face after using product after.
100 % of users agreed
  • Skin tone was brighter, and texture was smoother
  • Skin firmness and elasticity was improved
  • This product helped fade the brown spots
View Product
Image of MATTER OF FACT BRIGHTENING AND FIRMING SERUM vessel on white background

BRIGHTENING + FIRMING SERUM

View Product
Close up of face before using product before.
Close up of face after using product after.

watch + shop

what matters.

more about us
Image of MATTER OF FACT founder Paul Baek sitting on a chair in the lab
a note from our founder

Like most people with a deep interest in skincare, mine started with trying to fix my own skin issues. I was quickly met with what felt like an ocean of products and mixed messages. Did skincare have to be so difficult to navigate?

My personal struggles first led me to the library, and then to the lab in an effort not only to learn how to care for my own skin, but to develop products that I could share with everyone.

MATTER OF FACT is a reflection of the truths that I learned on my skincare journey. With those truths, we hope to help you on yours too. With us, you will always get thoughtfully formulated, research-backed products and straightforward product information. Some might call that being honest to a fault. We call it being MATTER OF FACT.

PAUL BAEK
Founder + Formulator

founder formulated.
rigorously tested.
clinically effective.