who we are.

We deliver results without compromise. With us, you will always get thoughtfully formulated, research-backed products and straightforward clinical test results. Some might call that being honest to a fault; we call it being MATTER OF FACT.

MATTER OF FACT Founder Paul Baek sits at his bench in lab.

our philosophy.

With so many options and conflicting messages, navigating skincare can feel complicated and overwhelming. Our goal is to create products that work by providing both exceptional results and a beautiful experience for skin. Our journey began fifteen years ago, when Paul wondered whether he could find new ways of combining well-known actives for powerful results while minimizing adverse reactions. This is what we call our “nutritious and delicious” and “combination therapy” approach to skincare, made possible by our 10+ patent-pending technologies. It’s our belief that you shouldn’t have to compromise on results or experience in skincare.

Image of liquid in lab instruments


Every one of our products is personally formulated by hand by our founder, Paul Baek. Each formula is designed to maximize results while minimizing adverse reactions, all while providing beautiful sensorial experience.


Each product is put through rigorous testing in order to demonstrate clinical efficacy and safety. This is our clinical commitment.


We value the power of collecting and analyzing data, and believe that our results should be made easily available to you so you can make the best, most informed decisions for your skin.

Image of MATTER OF FACT founder Paul Baek using instruments in product lab

our clinical commitment.

High-quality clinical studies can provide users with an understanding of what concerns a product can realistically address, in what time frame, and to what degree. Through our clinical commitment, we run thousands of hours of testing on every products’ final formula, and ensure that they’re data-rich and helpful to the user by focusing on 3 key components.

(Administered by independent, third-party labs only)
Running clinical studies through independent, third-party labs ensures that we minimize any bias that may be introduced into the study. We want to ensure that the results we see are solely from the product’s performance.

(Tested on a diverse range of skin tones)
It’s important to conduct our clinical testing on a wide range of skin tones and ages because it allows the results to more closely reflect the experience of a real-world user of the product.

(measured in 3 different ways; instruments, experts, consumers)
We measure changes in skin in 3 different ways to ensure strong claims substantiation for our products:

  • Dermatologist and expert grading
  • Instrumental measurements
  • Self-assessments

Read more about our CLINICAL COMMITMENT.

Image of MATTER OF FACT skincare products on a stone beige background.

active + nourishing.

Our products deliver effective ingredients to skin in order for it to look its best, formulated in a way that feels good and provides a beautiful experience upon application. Products are categorized either as ACTIVE – which include potent ingredients such as Vitamin C and Retinol that target skin concerns such as brightening and wrinkling, or NOURISHING – which include restorative ingredients such as Lipids and Humectants that replenish, calm, and support the skin barrier for overall wellness.

meet our advisory board.

Black and white image of SUSAN GOLDSBERRY Cosmetic Chemist

Cosmetic Chemist

Susan Goldsberry is a renowned cosmetic chemist and founder of Benchmark Cosmetic Labs. She is the mastermind behind some of the industry’s most groundbreaking products. She is also the named inventor on over 24 granted patents and pending applications across sunscreen, imperfection-blurring, acne solutions, hair removal, and more. She is a graduate of UC Berkeley and serves on the board of the Independent Beauty Association.

Sometimes it takes a fresh perspective to accomplish something new. I believe this is the case with MATTER OF FACT and their vitamin C technology. What they've been able to develop is truly different and innovative.
Black and white image of DR. TIM MCCRAW Innovation Expert

Innovation Expert

Dr. Tim McCraw is a research and beauty innovation expert, having spent decades as an executive within the medical and CPG spaces with a special focus on developing and validating new technologies. He is a named inventor on 17 US patents and numerous additional foreign equivalents. Dr. McCraw received his bachelor’s degree in professional chemistry from Wofford College, and his PhD in synthetic organic chemistry from Georgia Tech.

As a beauty innovation expert with decades of experience, it's been rare for me to meet a new company that has even one truly innovative technology, so MATTER OF FACT's portfolio of IP really stands out. The vitamin C technologies, in particular, are ones that I believe will dramatically disrupt the market and set the new standard in clinical skincare.
Black and white image of DR. MICHAEL GARNER Dermatologist


Dr. Michael Garner, MD, FAAD, is a board-certified dermatologist/partner at Boone Dermatology Clinic, with an expertise in general dermatology, dermatologic surgery and laser surgery, and has a special interest in skin cancer, wound healing and atopic dermatitis.

MATTER OF FACT's well-designed clinical studies demonstrating stability and efficacy are highly impressive and exciting. This is the exact evidence-based approach that dermatologists need to see in order to make confident recommendations to our patients. It's very rare to see brands with MATTER OF FACT’s level of dedication to clinical data.
Black and white image of DR. ELYSE LOVE Dermatologist


Dr. Elyse Love, MD, FAAD, is a board-certified dermatologist practicing medical and cosmetic dermatology at Gramercy Laser and Medical Dermatology in NYC. She treats a wide spectrum of ages, genders, races, and ethnicities in her practice. Her signature approach is designing routines that fit each individual by combining lifestyle modifications, over the counter and prescription products, and minimally invasive procedures into an approachable, enjoyable, and effective routine.

I’m excited to work with MATTER OF FACT because they are innovating within the skincare space. It is amazing to see that a brand truly cares about making skincare simple and straightforward with proven clinical studies.