who we are.

We deliver results without compromise. With us, you will always get thoughtfully formulated, research-backed products and straightforward clinical test results. Some might call that being honest to a fault; we call it being MATTER OF FACT.

MATTER OF FACT Founder Paul Baek sits at his bench in lab.

our philosophy.

With so many options and conflicting messages, navigating skincare can feel complicated and overwhelming. Our goal is to create products that work by providing both exceptional results and a beautiful experience for skin. Our journey began fifteen years ago, when Paul wondered whether he could find new ways of combining well-known actives for powerful results while minimizing adverse reactions. This is what we call our “nutritious and delicious” and “combination therapy” approach to skincare, made possible by our 10+ patent-pending technologies. It’s our belief that you shouldn’t have to compromise on results or experience in skincare.

Image of liquid in lab instruments

FOUNDER FORMULATED

Every one of our products is personally formulated by hand by our founder, Paul Baek. Each formula is designed to maximize results while minimizing adverse reactions, all while providing beautiful sensorial experience.

RIGOROUSLY TESTED

Each product is put through rigorous testing in order to demonstrate clinical efficacy and safety. This is our clinical commitment.

CLINICALLY EFFECTIVE

We value the power of collecting and analyzing data, and believe that our results should be made easily available to you so you can make the best, most informed decisions for your skin.

Image of MATTER OF FACT founder Paul Baek using instruments in product lab

our clinical commitment.

High-quality clinical studies can provide users with an understanding of what concerns a product can realistically address, in what time frame, and to what degree. Through our clinical commitment, we run thousands of hours of testing on every products’ final formula, and ensure that they’re data-rich and helpful to the user by focusing on 3 key components.

AN UNBIASED APPROACH.
(Administered by independent, third-party labs only)
Running clinical studies through independent, third-party labs ensures that we minimize any bias that may be introduced into the study. We want to ensure that the results we see are solely from the product’s performance.

REFLECTIVE OF THE REAL WORLD.
(Tested on a diverse range of skin tones)
It’s important to conduct our clinical testing on a wide range of skin tones and ages because it allows the results to more closely reflect the experience of a real-world user of the product.

ROBUST MEASURE OF RESULTS (3 TYPES).
(measured in 3 different ways; instruments, experts, consumers)
We measure changes in skin in 3 different ways to ensure strong claims substantiation for our products:

  • Dermatologist and expert grading
  • Instrumental measurements
  • Self-assessments

Read more about our CLINICAL COMMITMENT.

Image of MATTER OF FACT skincare products on a stone beige background.

active + nourishing.

Our products deliver effective ingredients to skin in order for it to look its best, formulated in a way that feels good and provides a beautiful experience upon application. Products are categorized either as ACTIVE – which include potent ingredients such as Vitamin C and Retinol that target skin concerns such as brightening and wrinkling, or NOURISHING – which include restorative ingredients such as Lipids and Humectants that replenish, calm, and support the skin barrier for overall wellness.