our clinical commitment.

MATTER OF FACT is all about clinically effective formulas with research-backed ingredients, beautiful textures, and application. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.

Our commitment to you is that for all our products, all testing is:

• Administered at independent, third-party labs
• Completed across a singular sample set, with 3 types of clinical tests conducted:
  - instrumental measurements
  - expert grading assessments
  - consumer perception
• Performed on a diverse range of skin tones (based on the FDA-recognized Fitzpatrick skin types II-V)
• Always conducted on our final formulas. We do not claim results from ingredient-only studies or research, we only claim results from our final formula clinical studies

Our clinically backed results are validated by three different types of studies to give you a comprehensive understanding of the results our products can provide:

Instrumental Measurements
Tests that show what measurable differences machines see in your skin using various tools

• Non-biased results overseen by an expert, usually a dermatologist
• Measure things like number, length or depth of wrinkles, color of dark spots, firmness, and tightness of skin
• Results are based on the average improvement of skin for all the participants in the study

Common instruments we use in instrumental tests are:

• VISIA-CR: A machine used to evaluate the overall health of the skin using specialized imaging technology. It works by capturing high-resolution images of the skin's surface and deeper layers, which can then be analyzed to assess factors like wrinkles, pores, pigmentation, and UV damage.
• Cutometer: a tool used to measure the firmness and elasticity of skin. It works by sucking a small area of skin into a probe and then measuring how quickly the skin gets sucked up and how quickly it springs back into place when the suction is released. 
• Corneometer: used to measure the moisture content of the skin. It works by using a small probe to measure the electrical capacitance of the skin's surface, which correlates with the amount of water present in the skin's outermost layer. 
• Visioscan: used to examine the skin's surface using high-resolution imaging. It works by taking close-up pictures of the skin, which can then be analyzed to assess factors like pigmentation, texture, and wrinkle depth.

Expert Grading Assessments
What experts see in your skin

• Done by third party experts, usually a dermatologist
• Observes and reviews participant’s skin and notes changes
• Results are based on the average improvement of skin for all the participants in the study

Consumer Perception
Self-assessments; what do you think of your skin

• Weeks-long studies ranging from 2-16 weeks depending on the product we’re testing
• Results are based on the perception of the participant - how they see and feel their skin is benefiting from usage of the product
• We provide yes/no and scale-based questions to the independent third-party lab where they are shared with participants to answer

Additionally, all before & after photos on our site are unretouched and taken in standardized lighting by a VISIA-CR in an independent, third-party testing facility. With us, you will always get thoughtfully formulated products and straightforward information.

Some might call that being honest to a fault. We call it being MATTER OF FACT.