the results are in.

Image of MATTER OF FACT BRIGHTENING AND FIRMING SERUM vessel on white background

BRIGHTENING + FIRMING SERUM

Improves the appearance of fine lines and wrinkles, fades brown spots, and overall skin elasticity, radiance, and clarity in just two weeks.

16K + hours of testing

the results are in.

Updated 05/01/2023

16K + hours of testing

Updated 05/01/2023

our clinicals.

In a study of 29 female subjects between 46 and 59 years old, representing Fitzpatrick Skin Types II-V.

Close up of face before using product before
Close up of face after using product after
Close up of face before using product before
Close up of face after using product after
Close up of face before using product before
Close up of face after using product after
Close up of face before using product before
Close up of face after using product after
Close up of face before using product before
Close up of face after using product after
Close up of face before using product before
Close up of face after using product after

CONSUMER PERCEPTION

AFTER 2 WEEKS

100% AGREED

  • skin looks more youthful and healthier

96% AGREED

  • fine lines and wrinkles were less visible, and skin elasticity was improved
  • they saw an increase in the radiance and clarity
  • agreed this product helped fade the brown spots

AFTER 4 WEEKS

100% AGREED

  • skin texture was smoother
  • skin tone was brighter
  • skin firmness and elasticity was improved
  • this product helped fade the brown spots

96% SAW

  • a reduction in the appearance of uneven skin tone or discoloration

100% SAW

  • an improvement in the overall appearance of skin

AFTER 12 WEEKS

100% AGREED

  • skin tone was visibly brighter
  • brown spots appeared lighter
  • skin elasticity was visibly improved
  • lines and wrinkles were less visible

INSTRUMENTAL MEASUREMENT RESULTS

AFTER 2 WEEKS

  • showed significant improvement in skin firmness, using a Cutometer
  • showed significant improvement in number of wrinkles, using Visia Coefficient of Visibility
  • showed significant improvement in length of the wrinkles / fine lines, using Visia Occupancy Rate
  • showed significant improvement in skin uniformity, using Visia Homogeneity Haralick

AFTER 4 WEEKS

  • showed significant improvement in skin tone homogeneity, using a Chromameter

EXPERT GRADING RESULTS

AFTER 2 WEEKS

  • saw a significant improvement in skin firmness and elasticity

AFTER 4 WEEKS

  • saw a significant improvement in wrinkles and fine lines, firmness, & elasticity
  • saw a significant improvement in skin tone evenness and dark spot intensity

AFTER 12 WEEKS

  • saw a significant improvement in wrinkles and fine lines, firmness, & elasticity
  • saw a significant improvement in skin tone evenness and dark spot intensity

our clinical commitment.

MATTER OF FACT is all about clinically effective formulas with research-backed ingredients and beautiful textures. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.

3 types of measurement.

Clinical results are measured in 3 different ways to ensure strong claims substantiation: expert grading, instrumental measurements, and self-assessments.

only administered at independent, third-party labs.

We never use corporate or affiliated labs, only truly independent labs, ensuring transparent and unbiased results.

tested on a diverse range of skin tones.

We make sure clinical testing is conducted on a wide range of skin tones (Fitzpatrick phototypes II-V) to ensure our products work for light to dark skin tones.

always conducted on our final formulas.

We only claim results from OUR final formula clinical studies, and never from ingredient-only studies or research.

faq.

Ascorbic Acid is the pure, most researched, and biologically active form of Vitamin C. It has been shown to improve the appearance of wrinkles and skin discoloration.

While we do not have any added fragrance in our product, the natural smell of pinus pinaster bark extract, also known as maritime pine, gives this formula its distinctive woodsy smell.

Vitamin C can be used by all skin types. However, if you have sensitive skin or are new to vitamin C, we recommend applying BARRIER + ANTIOXIDANT TREATMENT or MINIMALIST HYDRATING MOISTURIZER before, as a buffer for the skin.

Our research has shown that the serum remains efficacious over its shelf life, even as the color changes. When testing product that was 18 months old, we found that it had roughly 19.5% ascorbic acid and still provided significant and visible improvements to skin brightness, firmness and fine lines and wrinkles. Additionally, maritime pine bark extract has a deep orange color which contributes to the color of the serum and will darken over time.

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