the results are in.

BRIGHTENING + FIRMING SERUM
Improves the appearance of fine lines and wrinkles, fades brown spots, and overall skin elasticity, radiance, and clarity in just two weeks.
the results are in.
Updated 05/01/2023
Updated 05/01/2023
our clinicals.
In a study of 29 female subjects between 46 and 59 years old, representing Fitzpatrick Skin Types II-V.
CONSUMER PERCEPTION
AFTER 2 WEEKS
100% AGREED
- Skin looks more youthful and healthier.
96% AGREED
- Fine lines and wrinkles were less visible, and skin elasticity was improved
- They saw an increase in the radiance and clarity
- Agreed this product helped fade the brown spots
AFTER 4 WEEKS
100% AGREED
- Skin texture was smoother
- Skin tone was brighter
- Skin firmness and elasticity was improved
- This product helped fade the brown spots
96% SAW
- A reduction in the appearance of uneven skin tone or discoloration
100% SAW
- An improvement in the overall appearance of skin.
AFTER 12 WEEKS
100% AGREED
- Skin tone was visibly brighter
- Brown spots appeared lighter
- Skin elasticity was visibly improved
- Lines and wrinkles were less visible.
INSTRUMENTAL MEASUREMENT RESULTS
AFTER 2 WEEKS
- Showed significant improvement in skin firmness, using a cutometer
- Showed significant improvement in number of wrinkles, using Visia Coefficient of Visibility
- Showed significant improvement in length of the wrinkles / fine lines, using Visia Occupancy Rate
- Showed significant improvement in skin uniformity, using Visia Homogeneity Haralick
AFTER 4 WEEKS
- Showed significant improvement in skin tone homogeneity, using a Chromameter
EXPERT GRADING RESULTS
AFTER 2 WEEKS
- Saw a significant improvement in skin firmness and elasticity
AFTER 4 WEEKS
- Saw a significant improvement in wrinkles and fine lines, firmness, & elasticity
- Saw a significant improvement in skin tone evenness, and dark spot intensity
AFTER 12 WEEKS
- Saw a significant improvement in wrinkles and fine lines, firmness, & elasticity
- Saw a significant improvement in skin tone evenness, and dark spot intensity
our clinical commitment.
MATTER OF FACT is all about clinically effective formulas with research-backed ingredients and beautiful textures. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.
3 types of clinical tests.
Clinical results are measured in 3 different ways to ensure strong claims substantiation: expert grading, instrumental measurements, and self-assessments.
only administered at independent, third-party labs.
We never use corporate or affiliated labs, only truly independent labs, ensuring transparent and unbiased results.
tested on a diverse range of skin tones.
We make sure clinical testing is conducted on a wide range of skin tones (Fitzpatrick phototypes II-V) to ensure our products work for light to dark skin tones.
always conducted on our final formulas.
We only claim results from OUR final formula clinical studies, and never from ingredient-only studies or research.