the results are in.
MINIMALIST HYDRATING MOISTURIZER
Delivers intense and long-lasting hydration and moisture while replenishing nutrients to support a healthy skin barrier.
the results are in.
Updated 05/01/2023
Updated 05/01/2023
our clinicals.
In an independent, two-week study of 31 female subjects, aged between 18 and 59 years old, representing Fitzpatrick Skin Types II-V, presenting facial dull skin, facial dry skin
CONSUMER PERCEPTION
AFTER 2 WEEKS
96% AGREED
- they saw an improvement in the overall appearance of their skin
- skin looked and felt more hydrated
- skin texture felt and looked smoother and evenness improved
- skin felt softer and looked brighter
- skin felt calmer
90% AGREED
- skin looked more youthful and healthier, with an improvement in skins' radiance
INSTRUMENTAL MEASUREMENT RESULTS
AFTER 2 WEEKS
- saw a significant improvement in hydration, using a Corneometer
- saw a significant improvement in skin texture, using a Visioscan
EXPERT GRADING RESULTS
AFTER 2 WEEKS
- an expert saw a significant improvement in hydration, softness, radiance and texture
our clinical commitment.
MATTER OF FACT is all about clinically effective formulas with research-backed ingredients and beautiful textures. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.
3 types of measurement.
Clinical results are measured in 3 different ways to ensure strong claims substantiation: expert grading, instrumental measurements, and self-assessments.
only administered at independent, third-party labs.
We never use corporate or affiliated labs, only truly independent labs, ensuring transparent and unbiased results.
tested on a diverse range of skin tones.
We make sure clinical testing is conducted on a wide range of skin tones (Fitzpatrick phototypes II-V) to ensure our products work for light to dark skin tones.
always conducted on our final formulas.
To ensure the efficacy of our products, we conduct clinical testing on our final formulas Instead of solely relying on research on individual ingredients.