the results are in.
REMOVE + REPLENISH GEL-BALM CLEANSER
Removes makeup, dirt and sunscreen, and holds onto and boosts hydration for a nourished, supported and healthy skin barrier.
the results are in.
Updated 02/15/2025
Updated 02/15/2025
our clinicals.
In an independent 2-week study of 23 subjects, aged between 19 and 60 years old:
CONSUMER PERCEPTION
100% AGREED
- Effectively removed of makeup, impurities & dirt
- Rinsed off completely and left no residue
Felt gentle on skin - No skin irritation, redness or tightness
- Didn’t cause breakouts or clog pores
- Didn’t dry out skin
- Skin felt comfortable and hydrated post-cleansing
87% AGREED
- Cleanser was effective in removing waterproof makeup
INSTRUMENTAL MEASUREMENT RESULTS
15 MINUTES AFTER APPLICATION
- 91% of people had improvement in skin hydration, measured by a Corneometer
- 70% of people had improvement in skin water retention (TEWL)
AFTER 2 WEEKS
- 100% of people had improvement in skin hydration, measured by a Corneometer
- 96% of people had improvement in skin water retention (TEWL)
- No disruption of essential skin lipids
- Stable Skin pH
EXPERT GRADING RESULTS
AFTER 2 WEEKS
- 61% of people had improvement in skin dryness
our clinical commitment.
MATTER OF FACT is all about clinically effective formulas with research-backed ingredients and beautiful textures. Each of our products go through thousands of hours of testing for safety, stability, and efficacy.
3 types of measurement.
Clinical results are measured in 3 different ways to ensure strong claims substantiation: expert grading, instrumental measurements, and self-assessments.
only administered at independent, third-party labs.
We never use corporate or affiliated labs, only truly independent labs, ensuring transparent and unbiased results.
tested on a diverse range of skin tones.
We make sure clinical testing is conducted on a wide range of skin tones (Fitzpatrick phototypes II-V) to ensure our products work for light to dark skin tones.
always conducted on our final formulas.
To ensure the efficacy of our products, we conduct clinical testing on our final formulas Instead of solely relying on research on individual ingredients.